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Jun
5,165
Coldplay Left Right Left Right Left Album - Free
Continuing the free legal music giveaway trend is Coldplay with their album Left Right Left Right Left. Turns out, the concept for bands to give away music for free makes a lot of sense.
Spending a fraction of what it normally would to market a new single from a new album, Coldplay landed tons of positive media attention, let people know they have a new single and a new album, got people to listen to the new single and generated lots of goodwill among its fans, while possibly minting new ones.
Wired editor Chris Anderson recently wrote about the rise in “freeconomics” in his magazine, and it will be the topic of his next book, due out next year. “Once a marketing gimmick, free has emerged as a full-fledged economy,” he writes. “Offering free music proved successful for Radiohead, Trent Reznor of Nine Inch Nails, and a swarm of other bands on MySpace that grasped the audience-building merits of zero.”
We say “Coldplay - good on ya!”
Jun
190
YouTube
YouTube: A FREE video sharing website, that is quickly becoming a place to watch full episode TV, movies and of course a mountain of user generated content. Huge server farms and mega bandwidth requirements requires big scratch.
How they do it?
Create a site with great content, give it away for free so they get a huge audience (ranked 3rd by Alexa.) Makes its money from advertising.
Jun
33,228
Free Daily Newspapers
Free Daily Newspapers in Canada
Anyone riding a streetcar, bus, subway or Metro anywhere in Canada will see people reading newspapers. And do you know what many of those newspapers have in common? They are all FREE. Two companies dominate the Canadian free daily newspaper space - Quebecor’s Sun Media, and Metro.
24 hours, publishes free daily newspapers in Toronto , Calgary, Edmonton , Vancouver and 24 heuresTM Montréal and Ottawa
Metro, publishes free daily newspapers in Vancouver, Edmonton, Calgary, Toronto, Ottawa, Montreal and Halifax.
How do they do it? The publishers create a wide audience by giving away something valuable (the newspaper) for free, and then earn money by charging advertisers.
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